From The Editors Technology

Apple’s New iPad Pro: First Impressions

At the Apple Brooklyn event, on Tuesday (October 30), we got to see some of the Cupertino-based company’s most creative products yet, including the return of the long overdue MacBook Air, which is now even thinner than what we’ve seen before and has a much improved display and better internals.

Apple also introduced a new space-gray Mac Mini, which, again, has been long awaited and is coming with much improved power and iOS.

However, Apple saved the highlight of the Tuesday show for the end; and that was the brand new iPad Pro, being made available in two sizes – an 11-inch version as well as a 12.9-inch variant.

The much thinner bezels on the new iPad Pros made it possible for Apple to give the 11-inch model the same footprint as the previous-generation 10.5-inch iPad, while the new 12.9-inch version of the iPad Pro is smaller than the previous-generation 12.9-inch iPad – thanks again to the shrunken bezels on this one, as well.

Another noticeable feature of the new iPads is the 5.9mm thick chassis, which, to be honest, is unbelievably thin and, therefore, makes you wonder if the battery is going to be compromised as a result of it.

Having said that, the thinness of the chassis does not only make the new iPad Pros very attractive to look at but fairly comfortable to hold, as well – it feels like you’re holding just the display.

It is so thin that the 12-megapixel camera on the rear of the device forms a small bump, which, to be honest, is like a blemish to the otherwise completely flat surface.

While many may even question the inclusion of a camera on a tablet, there are people who still have a use for it, such as scanning documents and the likes.

The LCD panel continues to be of a very high resolution with the same taller aspect ratio we’ve seen in the past.

Out goes the Home button and in comes Face ID; and, yes, it works in, both, portrait and landscape orientations; so, no matter how you hold the tablet it will recognize your face and unlock the device, which is great, as people had apprehensions that it would only work in portrait orientation.

It’s no surprise that the 2018 iPads have been given brand new internals, including a brand new A 12X Bionic chip with an 8-core CPU and a 7-core graphics processing unit, again a 7-nanometer chip and it’s powerful enough to handle all those pixels, not to mention the 120Hz refresh rate.


Internal storage starts at 64GB and goes all the way up to a whopping 1TB.

However, what really is a shocker – and pleasantly so – is the fact that the new iPad Pros are coming with a USB Type C port, making it possible for you to plug in USB C accessories.

You can also charge your device using the USB-C port and even connect an iPhone and charge it with the iPad’s battery over the USB-C; Apple, it seems, has finally seen the benefit of this port in its Pro tablets.

The Apple pencil that came with the earlier iPad had to be charged through the lightning port, which, if you remember, was kind of an unfortunate situation.

However, with no lightning port being made available on the new iPads, that will, obviously, have to change; we’re now going to get a new Apple Pencil 2 that boasts a massive improvement compared to the earlier version.

It has magnets and a flat side that clings to a dedicated spot on the side of the device and wirelessly charges right there.

The touch sensitive area at the bottom of the Apple Pencil 2 supports taps and double taps; for example, you can double tap on the Notes app to switch between the tools and the eraser.

While Apple has also included a new smart keyboard case, what’s conspicuously missing from the new devices is the headphone jack, which wouldn’t make sense to many users as there is always enough space on a tablet to just toss in a headphone jack.

So, it’s not good news for all you DJs and music/video editors out there who rely on a headphone jack on your iPad devices to do your thing.

That said, it’s not going to prove to be a deal breaker in these modern wireless times.

All in all, our first impressions of the new iPad Pro is that it is arguable the best tablet on the planet as of now, which shouldn’t really come as a surprise because the iPad is one of three tablets that are actually still worth buying.

Here’s a quick recap of some of the key features of the new iPad Pro tablets.

  • Launched in two sizes – 11 and 12.9 inches
  • Replaces the Home button with Face Recognition
  • Ultra-thin bezels on both variants
  • Apple Pencil 2 gets upgraded to charge wirelessly on the new iPads
  • The new Apple Pencil 2 can magnetically attach to the side of the device, where it draws its power from.
  • Liquid Retina display ensures sharp colors and crisp content
  • Equipped with a new A12X Bionic processor and runs on iOS 12 out of the box
  • Headphone jack has been removed
  • Storage increased to a maximum of 1 TB
  • 12MP camera with f/1.8 aperture
  • Comes with a big enough battery to charge your iPhone with
  • The 11-inch model starts at $799 (£769, AU$1,229), while the 12.9-inch version starts at $999 (£969, AU$1,529)
From The Editors Technology

Apple’s New iPad Pro Ad Reminiscent of its “Get a Mac” Campaign in early 2000s”

Apple in its “Get a Mac” ad campaign, which ran from 2006 to 2009, had resorted to simplicity rather than the run-of-the-mill complex gimmicks that are part and parcel of most ad campaigns. Created by TBWA\Media Arts Lab, the campaign was based on an uncomplicated standard template with a white background for each of the ads that made up the “Get a Mac” promotion.

The ads in the campaign showed the personification of Mac and PC with actor Justin Long playing a Mac while humorist John Hodgman did a PC – “I’m a Mac”, “I’m a PC” – It was a comparison between the features and capabilities of the two computers.

What was different is that instead of an actor or voiceover talking about the attributes of the computers, Long and Hodgman become the computers (Mac and PC) to convey the campaign message to the target audience.

Coming to the present, Apple has adopted a similar campaign approach of simplicity with its iPad Pro to target the PC-using audience who have apprehensions about the tablet having the character to replace the PC.

Twitter account holders replace actors in the new iPad Pro series of commercials. Each of the ads concentrates on a particular feature of the Pro like No viruses, Microsoft Word, LTE, and the Apple Pencil (Better than a PC).

A Twitter user holding up a giant printed tweet with a particular issue is addressed by a voiceover suggesting the iPad Pro as the best solution to PC woes.

Back in 2015, Apple CEO Tim Cook, in an interview with the Telegraph, had said that with its launch the iPad Pro would become instrumental in the demise of the PC.

“I think if you’re looking at a PC, why would you buy a PC anymore? No really, why would you buy one?

Yes, the iPad Pro is a replacement for a notebook or a desktop for many, many people. They will start using it and conclude they no longer need to use anything else, other than their phones,” is what he had said.

Here are the iPad Pro commercials:

The iPad Pro features highlighted by Apple on its website are:

* An awesome display of progress.
* A color standard big enough for Hollywood.
* See things in the best possible light. Whatever the lighting.
* No matter how you turn it, you’ll want to turn it up.
* Faster than a speeding laptop.
* Type. On a totally new type of keyboard.
* Completely familiar. Entirely revolutionary.
* Capture every detail in greater detail.
* Incredible power has never been so easy to handle.
* Fast wireless connectivity.
* The password is you.

Get the details of the features here:

Given below are the Apple “Get a Mac” campaign commercials from back then to evoke some good old memories.

From The Editors Technology

All You Need to Know Apple Smart Home Vision

Apple Inc. is one of the top computer and gadget creators on the market today. They have an important market share and have raised billions of dollars with the help of their great products that have taken the world by storm ever since they first appeared.

Under a talented and innovative management, Apple has managed to create computers, smartphones, media players and tablets for the entire world to enjoy over with every new release. Apple Inc. is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services. Its hardware products include the iPhone smartphone, the iPad tablet computer, the Mac personal computer, the iPod portable media player, theApple Watch smartwatch, and the Apple TV digital media player. Apple’s consumer software includes the OS X and iOS operating systems, the iTunes media player, the Safari web browser, and the iLife and iWorkcreativity and productivity suites. Its online services include the iTunes Store, the iOS App Store and Mac App Store, and iCloud.

Over the years Apple has not only perfected hardware in functionality and design but has also managed to create a wonderful variety of software options for users from the most tech savvy to the least inclined to use buttons. The applications behind great Apple devices, all which can be found in the App Store offer endless possibilities of enhancement for the simple Apple gadget.

Apple technology
Apple Technology

Technology caught the world by storm and the signs of progress that are still being made with each passing day are without the doubt hitting the world with a bang. Technology has definitely changed the way we live our lives in a big way making everything much easier and faster. It has turned the world into a global village and it is no longer necessary for one to actually be in a place to communicate with someone or perform some other activity. So, we can say that technology has greatly affected our lives.

New technology is everywhere. Automakers are racing to develop self-driving cars, coffee retailers are hoping you’ll use an app to order your morning coffee before you even enter the shop, and retailers hope to offer home delivery by drone in the not-too-far future. Many of us have become dependent on technology as it plays an important role in our daily lives.

Take the daily routine of a person in this technological world. The day begins with a “good morning message” on a social mobile app and ends with a “goodnight” on the same app. The social networking apps/sites are, like a virtual world. The nonstop use of cell phones and the Internet for communication, use modes like Emailing, Social Sites, Instant Messaging, Video Calls, Conference Calls and etc. are the most popular resources of communication among the current generation.

apple home app
Apple Home App

And when we talk about “smart home technology,” we’re not just talking about a washing machine that can sense how big a load of clothing is or a lighting system that dims and brightens as the sun rises and sets. Relatively, smart home covers a range of products and services that allow clients to automate many household devices, appliances and functions according to their lifestyles. To date, the most popular smart home products are smart thermostats, home security and monitoring systems and wireless speakers, but the category is rapidly expanding into other elements of the home.

Apple Inc. is taking over modern tech world, integrates and connects the hardware and software, and makes technology friendly and usable in a way that’s never been done before. It all started with the Macintosh, carried through to the iPhone, and displays itself in modern products like the iPad and the Apple Watch. Apple technology and products are valuable and useful the same time for their users.

Here are few significant tech products Apple Inc. has created and introduced into a new generation of the tech world. Yet no tech company in the past 35 years has done as much advancement as Apple.

Macintosh: Defining the computer for the rest of us.
OS X: No operating system does it better.
iPod: The music world reinvented.
iPhone: The end of the cell phone and the beginning of mobile computing.
App Store: A digital store for a digital world.
iPad: The PC and the TV – reinvented.
Touch: The gestures we all use came from Apple.
Auto discovery networking: Connecting a connected world.
iBeacons: Contextual technology for the real world.
Apple TV, Take 2: Streaming is just the beginning.
Apple HomeKit And Home App: House and appliances connected to the internet via iPhone.

Apple home
Apple Home Vision

Picture this: You are just getting home from a long tiring day at work. But instead of switching on a light switch or the air conditioner, you reach for your iPhone and say, “Hey Siri, I’m home.” And all a sudden, the lights turn on, the window shades begin to rise, and the temperature starts getting cold.

“Welcome To The Future”! Apple announced a new system called HomeKit and home app, it allows users to control connected smart home accessories and home appliances from your iOS device. It was first announced at Apple’s Worldwide Developers Conference back in June 2014. The name is a combination of “home” for home automation and “kit” for software developer kit. HomeKit-enabled accessories are secure, easy to use, and work with several Apple devices (including iPhone and Apple TV).

HomeKit is the base of Apple’s vision for our smart home future, a set of interconnecting apps and devices that control lighting, heating and the cycles of your washing machine. But HomeKit is not actually a product that you can go out and buy, it’s a technology platform aimed at developers and makers. Apple HomeKit was introduced into iOS 8, but we never saw it appear during its lifetime. Instead, the new service will go live with iOS 9, the company’s upcoming OS due for the release this autumn.

apple home kit
Apple Home Kit

When setting up HomeKit you’ll need to give everything a name, this will allow Siri to understand what you want to control with a given command. You’ll also be able to group devices, to control many things at once. This would allow you to turn everything off in your living room, second floor, or even everything in your entire house with a single spoken command. Action Sets and Scenes are pre-programmed tasks that can be activated using Siri. For example, you can tell Siri it’s bedtime, and it will set the alarm clock, switch on the door and window sensors, and turn off all the lights. Other useful applications we can think of are, ‘I’m going to work’ and ‘I’m going on holiday’.

One of the major HomeKit components will be the Apple TV, with the media streaming device acting as a central hub for your smart home. Apple HomeKit will go beyond that and include window and door sensors, thermostats, switches, and white goods such as washing machines and fridges. Some companies have announced HomeKit products already; these include Ecobee with an intelligent thermostat, Lutron with some smart lighting, iHome, Honeywell, Philips Hue, Withings, and Insteon.


smart home apple
Apple Smart Home Concept


HomeKit will feature many privacy and security level according to Apple. The system will feature end-to-end encryption between the iOS device and smart device (meaning the signal would be difficult to intercept and read). Home allows you to control all of your Apple HomeKit devices and Scenes from a single app. One big change Apple has made that could smoothen the entire HomeKit process is the introduction of a native Home app. Set to launch with the iOS 10 software update, which arrives in the fall/autumn this year, it’ll create a central hub where all HomeKit devices can be controlled. It will also introduce a new Scenes feature that will enable you to combine devices to work together at different times of the day. So at night, it’ll lock the doors, lower the lights and turn the heat down and cool the temperature.

siri apple home
Apple Siri Home Vision

Apple smart “Home” app is beneficial in so many ways.There are a couple of benefits to having one standard for smart home devices. First of all, you don’t have to mess around with one app for your lights, one app for your heating, and the other app for your garage door. You can manage all devices from many manufacturers simultaneously. Secondly, security and communication are handled using one fixed standard, which should make for safer and more reliable operation.

apple most valuable brand
Apple is the most valuable brand.

But not everyone will necessarily want to sign up to Apple’s way of thinking and working. Google and Samsung have their own smart home protocols, and at this early stage of the game, it’s not clear just how much ability there’s going to be. In future years you may have to choose your smart home OS as well as your smartphone OS. Apple Inc. has taken over the tech world and to reach more than 600 million users by the end of this year.