The luxury market has been growing significantly over the past couple of years and is still continuing on an upwards trend.
People related to every class try to follow up the new and changing trends in fashion, purchase these brands to maintain their status to look classy and fashionable.
With the expanding world, a lot of Luxury brands have developed in the market. Luxury goods commerce is immune to economic fluctuations, due to its sharp growth, in spite of the recession. But to catch the taste of elites and affluent, only a few have managed to emerge as the top runner.
Read on to find out the Top 5 World’s Most Powerful Luxury Brands:
#1 Louis Vuitton
Louis Vuitton Malletier, often referred to as Louis Vuitton, is a French fashion house, that was founded by Louis Vuitton in 1984. It is a synonym to fashion no brand has been able to replicate its fame and success. The value of this brand is almost $28.4 billion and is also ranked in the Forbes list of the Most Valuable Luxury Brand. Celebrities like Michael Phelps, Angelina Jolie, Sarah Jessica Parker, Kim Kardashian, Lady Gaga are some of the people whose favorite brand is LOUIS VUITTON. The most famous bag of Louis Vuitton was sold in $10,000. Louis Vuitton is operational in many countries and its brand store is having more than 200 outlets all over the world. The label’s products range from luxury trunks and leather goods to ready-to-wear, shoes, watches, jewelry, accessories, sunglasses, and books.
Established in the year 1837 by Thierry Hermes, this 176-year-old brand is a player in ready-to-wear fashion. The main store of Hermes is in Paris. The company is the second most valuable luxury brand in the world. Brand Value: $19,2 Billion, Hermes has a world record with their most famous bag called Hermes Birkin bag and was sold in almost $203,150 and became the most expensive bag of the world. Hermès products include leather, lifestyle accessories, perfumery, luxury goods, and ready-to-wear.
Gucci is the third most valuable luxury brand in the world, with a brand value of $12,7 billion. Gucci was founded in Florence in 1921, by Guccio Gucci, and is famous for its bags, handbags, scarf and many other products as well. Gucci worldwide donates a percentage of the sales for special collections made specifically for UNICEF to go to the United Nations Children’s Fund, supporting education, healthcare, protection and clean water programs for orphans and children. The famous crocodile shoulder bag from Gucci sells for approximately $35,000.
Prada is one of the most expensive brand of the world, an Italian fashion house that was founded in 1913 by Mario Prada, is a fashion powerhouse that specializes in luxury goods for men and women. It has a brand value of almost $9.4 billion. Brand Prada continues to surprise, youngsters with their imaginations and innovations. Prada products include ready-to-wear leather and fashion accessories, shoes, luggage, perfumes, watches and other fashion accessories. The famous Ostrich leather bags from Prada sell for approximately $10,000 a piece.
No list is complete without mention of this brand; this brand is an entity in itself. It was started in 1909 in this world of fashion, founded by Coco Chanel. The headquarter of this brand is in Paris. Brand Chanel follows the famous quote by Chanel herself that ,“luxury must be comfortable, otherwise it is not a luxury.” The company estimated its annual profit to be $7 billion. Chanel is very famous all around the world for its luxurious products. They are involved in making bags, shoes, and perfumes, among which is the No. 5 de Chanel trademark, their signature perfume. The most expensive product of Chanel is its classic bag and its price is $261,000 because it has diamonds on it.
Fashion matters. It influences the imagination and drives the way people uniquely represent themselves. The evolution of the women’s swimsuit is one place where there has been a visible shift away from modesty.
In the current world of swimwear, small is often beautiful and less is considered more desirable. But designer and actress Jessica Rey asks, “Who says it has to be itsy bitsy?” Rey argues that within the construct of modesty, there is freedom—that modesty isn’t about covering up what’s bad, but about revealing dignity. Women’s swimwear and more women’s attire has attracted controversy and has impelled societies to legislate or regulate women’s choices throughout these ages.
Historians, sociologists, and anthropologists have argued about it for decades, but the seemingly simplistic statement that women’s bodies are a battleground has some truth to it. Formally or informally, men in some way or the other have been making rules about women’s attire for a very long time and molding the definition of “modesty” in the society.
The idea that women in the west are the most liberated in the world. Whereas, women in the other communities live differently; and are, therefore, assumed to be oppressed. Of course, women are oppressed elsewhere, but it is a mistake to believe that “they” are oppressed and “we” are liberated. This false binary makes invisible ways in which women elsewhere are not 100% subordinated, and women here also suffer from gendered oppression.
It is a hot topic on which many debate in the society today a to which is worse: the rigid and extreme standard of beauty in the west and the way that women’s bodies are exposed to scrutiny or the idea of living underneath a burka that disallows certain freedoms, but frees you from evaluative eyes and the consequences of their negative appraisals.
“Women’s bodies should never be compared to any object to be consumed. Women deserve more credit, and so do men! When we teach women to cover up to protect and spare people from their “inappropriate,” “vulgar,” or “too-tempting” bodies, we are once again teaching them that their power is in their bodies and their displayed sexuality.
We’re still reinforcing to men and women that women’s bodies – whether deemed “modest” or “immodest” – exist for the male view. And we’re also continuously teaching the myth that men are powerless to the sight of female bodies and can’t be held responsible for their thoughts and actions.” Say the Kite sisters at Beauty Redefined.
The word “burkini” is a portmanteau of the burqa–the loose head-to-toe garment with a mesh slot over the eyes worn in public by women in some Muslim countries—and the bikini. An Australian woman of Lebanese origin created a swimsuit for Muslim women designed to permit them to keep their bodies covered while working as lifeguards on Australian beaches. Her design was dubbed the burkini or burqini. Burkinis include the head, torso and limbs much like a wetsuit with a hood.” It was about integration and acceptance and being equal and about not being judged. It was difficult for us at the time, the Muslim community, they had a fear of stepping out. They had a fear of going to public pools and beaches and so forth, and I wanted girls to have the confidence to continue a healthy life… I wanted to do something positive—and anyone can wear this, Christian, Jewish, Hindus.
It’s just a garment to suit a modest person or someone who has skin cancer, or a new mother who doesn’t want to wear a bikini; it’s not symbolizing Islam.” She said in an interview. The word conflates the words bikini and burqa, a full-body covering with only a mesh screen for the eyes. Burqas are worn primarily in Afghanistan and some other Middle Eastern countries. France being both exceptionally secular and unusually fearful of Islamic extremism following the last month’s truck attack in Nice that killed 86 people and slaying of a Catholic priest during Mass in Normandy, both claimed by the Islamic State group has put a ban on the burkini trend as t. He burkini violates France’s century-old commitment to promoting secularism in public life.
While the burkini’s defenders have argued that the wearing of the garment has nothing to do with promoting bloodshed, mayors have countered that wearing the outfits could undermine public order by making other beachgoers angry or afraid. The French, who famously ban baggy men’s swim trunks from their pools, argue that excessively large women’s swimwear poses a similar risk to public hygiene. The first article of the French Constitution enshrines this principle, while polls show French people are among the least religious in the world. France repeatedly has cited this secularist agenda when targeting Muslim practices that are seen to push religion too far into mainstream society. French Muslims say they feel stigmatized by the restrictions, while some police officers have complained that the new rules are too vague or problematic to be enforced. Major retailers in Britain sell burkinis. Elsewhere in Europe, burkinis are rare, but no municipal ban exists.
Women in Muslim countries wear a range of swimwear, from bikinis to full-length garments, reflecting their personal tastes and understanding of their faith. Religious conservatives, who have been gaining ground, say such bans perpetuate a colonized mentality by enforcing western inspired freedoms and styles. Burkini wear has generated a debate in Morocco, which has a large tourism industry. In Egypt, some resorts, elite clubs, and restaurants ban veils entirely and the wearing of burkini style outfits in swimming pools. “As a Muslim woman, I have been as captivated as much as the rest of the world with the stories in France surrounding the “Burkini” ban.
The extreme absurdity of seeing a group of gun-carrying men in uniform, forcing a woman to undress makes me weep for the state of humanity. The idea that such a simple form self- and religious expression could become such a flash point is almost beyond belief. And that it happened in one of the world’s most prominent liberal democracies is horrifying.” Says Tala Raassai who is an Iranian-American fashion designer
The image shows the Nice police appearing to instruct a burkini clad beachgoer to remove her tunic stirred indignation online. Human rights groups petitioned France’s highest administrative authority, the Council of State, which plans to issue its ruling on Friday on the burkini ban.
“Can’t we decide what we want to wear in 2016?” wondered Sarah Fakih from Lyon, France, in a comment, she wrote to The New York Times. “If one wishes to dress skimpily or to be almost nude or to be covered from head to toe, isn’t that a personal choice that cannot be dictated by law?”
Men and women in the West tend to have strong opinions about the attire worn by Muslim women. In the media as well as in private many bemoan the fact that Muslim women are apparently unable to wear what they want, ‘have’ to cover themselves up and are subject to what we see as external constraints imposed upon them by others, mostly men. Here in the West, we smugly tell ourselves and each other, it’s not like that; women are free to wear what they want.
This is why, in countries like France and Italy as well in the UK debate is currently taking place about whether or not women should be allowed to wear the ‘Burkini,’ a full body swimsuit, to public swimming pools or on beaches. “Freedom is not about the amount of clothing you put on or take off, but about having the choice to do so. The last time I went to a beach in France, I saw women who wore hijabs, covered from head to toe, walking on the same beaches as women in their European-cut bikinis. Their freedom of choice empowered me. I found a new respect for women who chose to cover themselves in accordance with their religious beliefs. I also respected those who fearlessly wore bikinis. All of these women had made a choice about how they wanted to present themselves.
Women all around the world should be able to wear what they desire without the fear of judgment, punishment or coercion. When these simple freedoms of choice are taken away from anyone, it takes away their independence and humanity. Allowing the government, religions or even family to dictate such things to her takes away her humanity and reduces her to an object to be controlled by others.
When I moved from a country that forced me to cover myself to a place where I had the freedom to wear what I desired, the meaning of liberty of choice stood out to me.
When I woke up in the morning and considered what I wanted to wear, I realized that I didn’t have to think about rules, restrictions, judgments or punishment. I could finally use my clothes to create an identity for myself the way I wanted to. Today, I am a swimsuit designer because I love fashion and believe that fashion is a form of freedom. While I do not choose to cover myself, I am proud of my Muslim traditions, and I applaud women who do wear hijabs and burkinis.” Tala Raassi
Fashion by definition is Fashion is a popular style or practice, especially in clothing, footwear, accessories, makeup, body, or furniture. Fashion is a distinctive and often constant trend in the style in which a person dresses. It is the prevailing styles in behavior and the newest creations of textile designers. Throughout centuries Fashion has been altering the social, economic and political landscapes benefitting and stimulating our society and during the process has promoted creativity.
Fashion in its earliest days was quite different than what it is now mainly because of the cultural diversity; but now that owing to the modern technologies the world has become a modern village fashion trends around the world can be observed to be quite similar.
The 1910s were known as the Era of the Nouveau Styled figure, meaning the “new style” and fashion back then was very conservative characterized by tall, stiff collars and broad hats. Materials like silk, linen, cotton and wool were quite common. In the year 1908, the stereotypical “S” shaped figure of women pulled into place by corsets was replaced by a much straighter and a natural look and the frills and the flounces of the previous decade were replaced by the hobble skirts which were a trend until late 1915.
On the right is quite popular Hobble Skirts of the early 1910s. Later on, the Fuller Skirts took the women by storm and replaced the Hobble skirts with their cut just above the ankles which made them more appropriate for both casual and outdoor wear.
1910s Outdoor wear
In the year 1914, the first world broke out altered the fashion trends of the 1910s and the dresses were now designed more by necessity than fashion. With the war came the neutral colors of wartime and particularly black which was quite common in the dress modes highlighted the need to mourn to mourn the increasing numbers of dead.
A poster highlighting the role played by the women during the first world war.
For the men, the fashion trend in the 1910s was not much different from what it is today. The crisp shirts, high collars, and bold stripes were a typical style with short, well-groomed hair was the popular look. The fabrics were all wool with hints of striping, checks, and plaid. The sack suits worn by men in the 1910s were long, plain, loose fitting (some might say baggy) suit jackets with wide lapels and a one to three button closure, a little similar to the modern suits which are slightly fitted and a little shorter in length. It was also a trend to wear a matching waistcoat or vest along with the suit. Topping a man with a hat was the last bit of fashion a well-dressed man required. The trendy colours in the era for the men were dark navy, grey, green and brown.
After the end of the first world war in 1918, the United States Of America benefitted from its role in the war. The optimism brought along by the end of the war relaxed the social customs and morals and the economy boosted. The fabrics used during this decade were wool, silk, cotton, rayon, georgette, and knits. During the Roaring ’20s, the style was a bit looser, with sleek, clean lines. The most memorable fashion trend was “the flapper” look. The flapper dress was functional and flattened the bust line rather than accentuating it .The straight-line chemise topped by the close-fitting cloche hat became the trending dress. The women were cutting their hair into bobs and wore iconic cloche hats. In the year 1925, “shift” type dresses with no waistline emerged breaking the norms and towards the end of the decade, dresses were being worn with straight bodies and collars.
The trending Chemise Dress that hung from shoulder to just below the knee with the waist dropping to the hips.
For the first time in centuries, women’s legs were seen with hemlines rising to the knee and dresses becoming more fitted. A more masculine look became popular, including flattened breasts and hips, short hairstyles such as the bob cut, and a more boyish figure.One of the first women to break the norms and wear trousers, cut her hair and reject the corset was Coco Chanel. She is believed to be the most influential woman in a fashion of the 20th century, Coco Chanel and is said to do much for the liberation of women’s fashion.
Chanel wearing a sailor’s jersey and trousers breaking the typical norm of women wearing dresses in the 1920s.
In the dapperness of the Roaring ’20s the men’s fashion was the start of the menswear as we all know it today. In the dapperness of the Roaring ’20s the men’s fashion was the start of the menswear as we all know it today. An essential part of the men’s wear throughout the course of time has been his suit. The distinctive qualities about the men’s suit during the 1920s were the fitting and the quality of the suit.Suits were mostly made of thick wool or a wool tweed and pants made of wool based flannel which made them heavier than today’s suit materials but lighter than the previous decades. Suit jackets were either single or double breasted and featured 3 or 4 buttons up the front. The top button came to the center of the heart giving way to notch lapels. The highness of the suit lapels is what really sets 1920’s suits apart from suits of other eras.
In the 1930s the waistline made a comeback to the fashion trends. Also, the Great depression led to fabric rations, therefore, dresses were slimmer with more movement. Fur and floral patterns were quite trending during that era and makeup was an important element in getting dressed up. Shoulder pads were the new trend until the late 1930s. Trending in the menswear was sporting fedoras and double-breasted overcoats.
The Utility Suit.
In the 1940s the women’s fashion had wide padded shoulders, nipped in high waist tops, and A-line skirts that came down to the knee trending. With the start of the second world war, there was a strict rationing on the fabric which leads to the shortening of the dresses up to the knee length. Even the pants had a similar shape and the 940s fashion was mainly about wide shoulders tiny waists and full hips. In the 40s Utility, suits became a thing so women could, therefore, mix and match different components to wear.
Following the war, in the 1950s the fashion trends saw a resurgence of haute couture. And the trends varied greatly, many of the old school styles from the 1920s made a comeback while there were also some new trends introduced.
In the early 1960s, the trend was more like conservative and restrained and towards the classy style while the drastic change in trend made it completely opposite in the late 1960s with the bright swirling colours, psychedelic, tie-dyed shirts and long hair and beards were trending hot.
Women were observed to be wearing short skirts while menswear included capes and tunics.
In the early 1970s, the trend of bright colours on polyester continued and men and women were seen wearing tight fitting pants and platform shoes. By 1973 some women were also wearing high cut boots and low cut pants.
Tunics, culottes, and robes were all very popular. The trending fashion included chest hair, medallions, butterfly collars, bell bottoms, skin-tight T-shirts, sandals, flower patterned dress shirts and tennis headbands. By 1979, the colour almost disappeared and shades like gray, white and black were back in full force.
1980’s was the time of double press suit. Army, officers, teachers all were seen wearing the double press suit.
Bright colored accessories like the sunglasses, bangles, and hoop earrings were a necessity of the 1980s. Teased hair, loud makeup, and neon were trending. For the men, the clothing was snug fitting and comfortable. Soft fabrics were used everywhere.
Fashion trend in the 1990s was loose fitting and colorful. Tapered pants, big T-Shirts, and extra long shorts were a thing back then. Boys and Girls both had the trend of wearing baseball caps in different ways. Clothes worn by many hip hop singers was quite trending. Opposed to this was the grunge or the punk look which saw color as its enemy. The clothing style in the 1990s is not much different from what it is now, back then as well as now singers and designers had a major influence on what people wore.
The 2000s fashion is described as being a ‘mash-up’ of different styles from the previous decades, the Hip Hop fashion culture being the most famous. Now in 206, almost anything you wear works up as the fashion trend, just don’t forget to take a selfie.