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From The Editors Technology

Trump Tells Apple to Withdraw From China and Start Making iPhones at Home

Last week, a day after Apple lost $57 billion in market value, resulting from the plunge the company’s stocks took after it slashed its revenue forecast, U.S. President Donald Trump told reporters at a White House press conference that he was not really worried about it.

No, I’m not,” he said when a reporter asked him if he was concerned about the tech giant’s stock debacle.

“I mean, look, they’ve gone up a lot,” Trump said, adding, “You know, they’ve gone up hundreds of percent since [I’ve become] president.”
He also said: “Apple was at a number that was incredible, and they’re going to be fine.”

However, he did express his dissatisfaction with the fact that Apple continues to manufacture its products in China when making them at home was a better option, he thought, for the Cupertino-based company.

The US president probably doesn’t realize that moving iPhone production out of China is easier said than done.

Here’s what Dan Ives, Wedbush Managing Director of equity research, told CNN Business.

“Man could be on Mars before Apple is producing more of its iPhones in the United States, just from a supply chain cost perspective.”

In a letter to Apple investors, company CEO Tim Cook cited a number of reasons for the company’s modest projection for the last quarter, including, but not limited to, below par iPhone sales, US-China trade war, and its own reduced-price iPhone battery replacement scheme.

Although emerging markets, including China, were largely responsible for the year-over-year decline in iPhone revenue, iPhone upgrades in developed markets were also “not as strong as we thought they would be,” Cook wrote.

He added: “While macroeconomic challenges in some markets were a key contributor to this trend, we believe there are other factors broadly impacting our iPhone performance, including consumers adapting to a world with fewer carrier subsidies, US dollar strength-related price increases, and some customers taking advantage of significantly reduced pricing for iPhone battery replacements.”

Back to Trump and his soft Apple-bashing, the US president said that the Apple’s stock would have no bearing on the US economy because the iPhone company makes its products in China, something that the company has refuted.

“Apple is a great company. Look, I have to worry about our country,” he said at the press conference, adding, “Don’t forget, Apple makes the product in China.”

He wasn’t done yet, as he went on to say, “I told Tim Cook, who’s a friend of mine who I like a lot, make your product in the United States.”

If you are wondering whether or not his friendship with Cook is on a reciprocal basis, you’re not alone.

He added: “Build those big beautiful plants that go on for miles. Build those plants in the United States. I’d like that even better. Apple makes its product in China. China is the biggest beneficiary of Apple … because they build their product mostly in China.”

He had more to say.

“But now, [Cook is] investing $350 billion — because of what we did with taxes and the incentives that we created — in the United States,” Trump said. “He’s going to build a campus and lots of other places.”

He said his focus was on the nation and that he wanted Apple to make its iPhones and all of its other products in the United States, asserting that it “will take place.”

However, the $350 billion investment Trump is talking about is mostly going towards tax repatriation and to Apple suppliers, with a likelihood of less than ten percent of the amount ending up in investments in the country, according to a Politifact report last year after Trump first bragged about it.

As far as building campuses in the country is concerned, Apple did announce in December that it was planning to spend $1 billion to build a brand new campus in Austin, Texas, that would eventually employ 15,000 workers.

It is part of the company’s three-year expansion drive to build new facilities in Seattle, San Diego, Culver City, Pittsburgh, New York and Boulder, Colorado, with a strong likelihood of more such facilities coming up in other US cities in the longer term.

“Apple is proud to bring new investment, jobs and opportunity to cities across the United States and to significantly deepen our quarter-century partnership with the city and people of Austin,” company CEO, Tim Cook said in a Dec 13 press release.

“Talent, creativity and tomorrow’s breakthrough ideas aren’t limited by region or zip code, and, with this new expansion, we’re redoubling our commitment to cultivating the high-tech sector and workforce nationwide,” said the Apple CEO.

Apple was apparently living up to its January 2018 promise of generating employment for at least 20,000 people across the nation by 2023, having already created 6,000 jobs in the U.S. last year.

The Steve Jobs-founded company is looking to invest a whopping $10 billion in data centers across the country over the next five years, with plans of spending nearly half of it by the end of 2019.

Work is already underway to expand the company’s existing data centers in North Carolina, Arizona, and Nevada, in addition to a new 400,000-square-foot, state-of-the-art data center being planned for Waukee, Iowa, to boost its iMessage, Siri, the App Store, and other services in the country.

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From The Editors Technology

Apple to Build Brand New Texas Campus and Create Thousands of Jobs Across the U.S.

Apple is looking to add at least twenty thousand employees to its existing 90,000-strong workforce across the United States.

In a major announcement on Thursday (Dec 13), the Cupertino tech giant said it plans to spend in excess of $1 billion to build a brand new campus in Austin, Texas, that would eventually employ 15,000 workers.

It is part of the company’s three-year expansion drive to build new facilities in Seattle, San Diego, Culver City, Pittsburgh, New York and Boulder, Colorado, with a strong likelihood of more such facilities coming up in other US cities in the longer term.

“Apple is proud to bring new investment, jobs and opportunity to cities across the United States and to significantly deepen our quarter-century partnership with the city and people of Austin,” company CEO, Tim Cook said in a Thursday press release.

“Talent, creativity and tomorrow’s breakthrough ideas aren’t limited by region or zip code, and, with this new expansion, we’re redoubling our commitment to cultivating the high-tech sector and workforce nationwide,” Cook said.

The iPhone manufacturer is apparently living up to its January promise of generating employment for at least 20,000 people across the nation by 2023, having already created 6,000 jobs in the U.S. as the year comes to a close.

Apple’s massive investment plans in the US comes on the back of last year’s tax cuts, which led the company to bring back a big chunk of the $252 billion it had stashed away in foreign accounts to defer taxes on its overseas earnings.

Apple will initially employ 5,000 new employees at the Austin campus, which is not even a mile from its existing facilities in the Texan city.

Austin, by the way, is already home to the largest population of Apple employees outside of the company’s home base in Cupertino, California.

Spread over 133 acres of land, the sprawling new space will eventually accommodate 15,000 employees, making Apple the biggest private employer in Austin, when it does happen.

“Apple is among the world’s most innovative companies and an avid creator of jobs in Texas and across the country,” Texas Governor Greg Abbott said about the proposed expansion.

“Their decision to expand operations in our state is a testament to the high-quality workforce and unmatched economic environment that Texas offers,” he said.

“I thank Apple for this tremendous investment in Texas, and I look forward to building upon our strong partnership to create an even brighter future for the Lone Star State,” Abbott added.

According to Austin Mayor Steve Adler, Apple has been a significant part of the Austin community for more than two and a half decades and the state was “thrilled” that the company was planning to invest even more in the city.

“Apple and Austin share a creative spark and a commitment to getting big things done.,” Adler said, adding that the state shared its “commitment to diversity and inclusion.”

“We’re excited they are bringing more middle-skilled jobs to the area,” he said.

“And we’re particularly gratified by their commitment to providing a great place to work for a large and growing number of America’s veterans,” the mayor added.

The Steve Jobs-founded company is looking to invest a whopping $10 billion in data centers across the country over the next five years, with plans of spending nearly half of it by the end of 2019.

Work is already underway to expand the company’s existing data centers in North Carolina, Arizona, and Nevada, in addition to a new 400,000-square-foot, state-of-the-art data center being planned for Waukee, Iowa, to boost its iMessage, Siri, the App Store and other services in the country.

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The announcement comes not too long after sources familiar with the project told The New York Times that Amazon was in the process of finalizing plans to add not one but two HQ2 locations, including one in the Long Island City neighborhood of Queens and another in the Crystal City area of Arlington, Virginia.

The informed insiders also told the newspaper that the company was planning to hire 50,000 workers in both locations.

According to the paper, New York Governor Andrew Cuomo met with Amazon executives in October in connection with a deal that could potentially translate to hundreds of millions of dollars in subsidies for Apple.

“I am doing everything I can,” Governor Cuomo told reporters in November about the ongoing talks with Amazon, adding that the state had “a great incentive package” for the online retail giant.

“I’ll change my name to Amazon Cuomo if that’s what it takes,” Cuomo quipped, “because it would be a great economic boost.”

Until earlier this year, Amazon had been on the hunt for a single location to build its second headquarters, dubbed HQ2.

In January it announced the names of 20 potential cities it had shortlisted from a total of 238 applicants.

With the kind of job creation and monetary incentives on offer, it was a hard-fought competition between the finalists, something that Amazon may have been looking to take advantage of, in terms of bargaining for extra perks like subsidies, tax holidays and the likes.

There were quite a few interesting campaigns by competing cities to win the HQ2 bid.

Stonecrest, a suburb of Atlanta, Georgia, pledged 345 acres of land to Amazon to establish its very own city around its new headquarter.

Sun Corridor, a Tucson-based economic development company in Arizona, looking to push the city’s bid, tried to gift Amazon a cactus measuring 21 feet, but it was rejected as it went against the retailer’s corporate gifts policy. The giant cactus ended up at the Arizona-Sonora Desert Museum.

A Pittsburgh-based sandwich-shop chain said it would provide free sandwiches to Amazon workers if the company selected the city as the location for its HQ2.

In another promotional gimmick, Kansas City mayor Sly James bought 1,000 Amazon products and donated them to charity. Not only that, he wrote 5-star reviews for all of them with positive Kansas City attributes mentioned in each review.

Birmingham, Alabama, sent out pre-generated tweets through Amazon dash buttons it built around public places along with huge Amazon boxes

Apple and Amazon are not the only West Coast companies with expansion plans, as Google is also well on course to expand its high-tech presence in New York City.

If the company manages to seal the deal for its target 1.3 million-square-foot office space at the St. John’s Terminal building on Manhattan’s West Side, it would open the door for 12,000 new workers – nearly twice its existing workforce in the city.

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From The Editors Technology

Apple’s New iPad Pro: First Impressions

At the Apple Brooklyn event, on Tuesday (October 30), we got to see some of the Cupertino-based company’s most creative products yet, including the return of the long overdue MacBook Air, which is now even thinner than what we’ve seen before and has a much improved display and better internals.

Apple also introduced a new space-gray Mac Mini, which, again, has been long awaited and is coming with much improved power and iOS.

However, Apple saved the highlight of the Tuesday show for the end; and that was the brand new iPad Pro, being made available in two sizes – an 11-inch version as well as a 12.9-inch variant.

The much thinner bezels on the new iPad Pros made it possible for Apple to give the 11-inch model the same footprint as the previous-generation 10.5-inch iPad, while the new 12.9-inch version of the iPad Pro is smaller than the previous-generation 12.9-inch iPad – thanks again to the shrunken bezels on this one, as well.

Another noticeable feature of the new iPads is the 5.9mm thick chassis, which, to be honest, is unbelievably thin and, therefore, makes you wonder if the battery is going to be compromised as a result of it.

Having said that, the thinness of the chassis does not only make the new iPad Pros very attractive to look at but fairly comfortable to hold, as well – it feels like you’re holding just the display.

It is so thin that the 12-megapixel camera on the rear of the device forms a small bump, which, to be honest, is like a blemish to the otherwise completely flat surface.

While many may even question the inclusion of a camera on a tablet, there are people who still have a use for it, such as scanning documents and the likes.

The LCD panel continues to be of a very high resolution with the same taller aspect ratio we’ve seen in the past.

Out goes the Home button and in comes Face ID; and, yes, it works in, both, portrait and landscape orientations; so, no matter how you hold the tablet it will recognize your face and unlock the device, which is great, as people had apprehensions that it would only work in portrait orientation.

It’s no surprise that the 2018 iPads have been given brand new internals, including a brand new A 12X Bionic chip with an 8-core CPU and a 7-core graphics processing unit, again a 7-nanometer chip and it’s powerful enough to handle all those pixels, not to mention the 120Hz refresh rate.

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Internal storage starts at 64GB and goes all the way up to a whopping 1TB.

However, what really is a shocker – and pleasantly so – is the fact that the new iPad Pros are coming with a USB Type C port, making it possible for you to plug in USB C accessories.

You can also charge your device using the USB-C port and even connect an iPhone and charge it with the iPad’s battery over the USB-C; Apple, it seems, has finally seen the benefit of this port in its Pro tablets.

The Apple pencil that came with the earlier iPad had to be charged through the lightning port, which, if you remember, was kind of an unfortunate situation.

However, with no lightning port being made available on the new iPads, that will, obviously, have to change; we’re now going to get a new Apple Pencil 2 that boasts a massive improvement compared to the earlier version.

It has magnets and a flat side that clings to a dedicated spot on the side of the device and wirelessly charges right there.

The touch sensitive area at the bottom of the Apple Pencil 2 supports taps and double taps; for example, you can double tap on the Notes app to switch between the tools and the eraser.

While Apple has also included a new smart keyboard case, what’s conspicuously missing from the new devices is the headphone jack, which wouldn’t make sense to many users as there is always enough space on a tablet to just toss in a headphone jack.

So, it’s not good news for all you DJs and music/video editors out there who rely on a headphone jack on your iPad devices to do your thing.

That said, it’s not going to prove to be a deal breaker in these modern wireless times.

All in all, our first impressions of the new iPad Pro is that it is arguable the best tablet on the planet as of now, which shouldn’t really come as a surprise because the iPad is one of three tablets that are actually still worth buying.

Here’s a quick recap of some of the key features of the new iPad Pro tablets.

  • Launched in two sizes – 11 and 12.9 inches
  • Replaces the Home button with Face Recognition
  • Ultra-thin bezels on both variants
  • Apple Pencil 2 gets upgraded to charge wirelessly on the new iPads
  • The new Apple Pencil 2 can magnetically attach to the side of the device, where it draws its power from.
  • Liquid Retina display ensures sharp colors and crisp content
  • Equipped with a new A12X Bionic processor and runs on iOS 12 out of the box
  • Headphone jack has been removed
  • Storage increased to a maximum of 1 TB
  • 12MP camera with f/1.8 aperture
  • Comes with a big enough battery to charge your iPhone with
  • The 11-inch model starts at $799 (£769, AU$1,229), while the 12.9-inch version starts at $999 (£969, AU$1,529)
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From The Editors Technology

Apple Releases macOS 10.14 Mojave – BEST NEW FEATURES

Apple on Monday released its latest-gen macOS platform, the macOS 10.14 Mojave, and it packs plenty of great new features to boost the overall user experience.

Apple says macOS Mojave’s new inclusions are “inspired by its most powerful users, but designed for everyone”

Let’s take a look at some of the coolest additions and upgrades you can expect to see on this free software update for mac computers.

Dark Mode

Dark Mode is a great new addition that allows you to focus on your work by putting your content dead center of the screen, while distractions like toolbars and menus and other unnecessary stuff fade into the background.

In addition to being work-friendly, Dark Mode gives your desktop a more contemporary look.

Also, when you’re using your mac in lowlight environments, turning on Dark Mode would be the right thing to do, as it’s a lot easier on the eyes.

Here’s how you turn on/off Dark Mode: Apple Menu -> System Preferences -> General -> Dark Mode

Dynamic Desktop

While the Dynamic Desktop feature does not really have a practical application, it is a very attractive feature all the same.

It offers you a time shifting feature that adjusts your desktop image to match the time of day, regardless of where you may be.

For example, the default picture, which is that of the Mojave Desert on the new macOS, will be at its peak brightness in the afternoon, with well-lit sand dunes and a bright blue sky, gradually changing with the advancing hours.

And, as day turns to night, the sky takes on a darker hue; the shadows get deeper and more pronounced; it looks exactly the way it would if you visited the place at that exact time.

To turn on Dynamic Desktop follow this sequence: Apple Menu -> System Preferences -> Desktop & Screen Saver -> Desktop.

Desktops that are dynamic are indicated with an icon in the top left of the thumbnail, and when you select one, the description lets you know if it’s a Dynamic Desktop.

Stacks

Stacks, again, is a fantastic new feature coming to the macOS platform, without which you would, probably, not be able to enjoy your Dynamic Desktop to the fullest, especially if you keep your desktop cluttered with a lot of files and stuff.

This de-cluttering tool, if you will, cleans up your desktop with a single click of the mouse by arranging your files into relevant groups.

All you need to do to activate the feature is right click on your desktop and select the “Use Stacks” option and it will automatically organize your files into the corresponding Stack, including Documents, Images, PDF Docs, Spread Sheets, Screen Shots, and Other.

To view the files contained in a particular Stack, simply click on the Stack to reveal its contents; and, when you do that, a down arrow appears on the Stack to indicate it is being viewed.

Finder

Finder is also getting a huge update in this latest version of macOS, making it more powerful than ever before, what with super-useful features like “Quick Action” and “Gallery View.”

Gallery View provides you an alternative way of scrolling through big previews of your files, allowing you easy identification of whatever it is that you’re looking for.

It’s fast, easy, and works particularly well with images, certain documents, and so forth.

Quick Action in the Preview pane is also a great time saver and boosts productivity by allowing you the flexibility to work on files from within the Finder itself, whether it’s rotating pictures, creating PDFs, or editing video and audio files, and more.

Quick Work

Quick Work also gets some handy new features like, for example, pressing the spacebar will give you a nice big preview of the file, plus it allows you to perform actions specific to the file you are viewing.

Audio and video editing, cropping or rotating an image, making a PDF, etc. have all been made available at your fingertips.

Mac App Store

The revamped App Store for Mac is a huge improvement, with the left side of the store showing the tabs menu that includes tabs like Discover, Create Work, Play, and so on.

Clicking on an app will give you video previews, images, and reviews, all of them centered on this gorgeous new user interface (UI).

The rich editorial content on the new App Store is designed to speed up app search, something that was lacking in the previous version of the macOS.

Screen Capture Interface

Screen Capture Interface is another feature that deserves a mention.

It provides handy options like capturing the entire screen, a selected window, or even a selected portion of a screen, along with screen recording options, such as Record Entire Screen, or Record Selected Portion of the screen.

Screen Capture Interface can be opened with an easy to remember keyboard command, which is: Shift + Command + 5.

Continuity Camera

When you shoot a picture or scan the image of a document using your iPhone, the Continuity Camera feature automatically puts it on your mac.
macOS Mojave is getting iOS apps

Last, but not least, the macOS 10.14 Mojave is getting some of the more popular iOS apps in the form of full-blown mac apps.

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From The Editors Technology

iPhone Xs, iPhone Xs Max, and iPhone Xr: First Impressions

After a string of leaks, speculations, and rumors, Apple finally dropped three new iPhones, earlier this month, that are, basically, the s and r iterations of last year’s iPhone X.

While there are two variants in the s line – the iPhone Xs and iPhone Xs Max – the single r model is called the iPhone Xr.

The Xs and Xs Max are pretty much the same in all respects, except that they come in vastly different sizes; the former has a 5.8-inch display, while the Max boasts a monster 6.5-inch panel, the biggest Apple has ever made.

Both have that Super Retina OLED display, and just to put things into perspective, the smaller version has a bigger screen than the iPhone 8 Plus (5.5 inches) and, of course, the Max is right up there among the biggies.

What’s also new with these phones is a stronger, more durable glass, but we’ll have to wait and see how it holds up, as we can’t really put the glass to the test – not when it’s on a $1,000 phone.

Both phones are rocking Apple’s A12 Bionic SoC, which translates to faster CPU and GPU performance.

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For non-tech savvy consumers out there, the A12 chip is the brains of this phone; so, whatever you do on it goes through the chip, be it using the camera, opening apps, or using the face ID to unlock the phone, and so on.

Apple does claim that the face ID is much faster, this time around, since last year’s iPhone X left a lot to be desired when it came to the face identification feature, which was annoyingly slower than the touch version.

When it comes to the camera, both, iPhone Xs and iPhone Xs Max have a 12-megapixel wide and telephoto lens, with optical image stabilization and, of course, the bigger pixels allow the sensors to take in more light.

The wide-angle camera has got an aperture of 1.8, while the telephoto is a 2.4 aperture lens, making them both pretty fast lenses, indeed.

The front-facing camera has a better 7 MP, f/2.2, 32mm (standard) sensor and should be faster, provided the face ID performance lives up to Apple’s claims.

The new smart HDR feature allows the lenses to automatically adjust exposure, light, shadows and other details; then merge them together to create the ultimate picture.

The feature also means you can expect enhancements in the portrait mode photos, which brings us to another new feature on this mode that gives you aperture choice ranging from f/1.4 to f/16, thereby giving you depth-of-field control.

So, what about battery life on the Xs and the Xs Max?

Well, what Apple says is kind of ambiguous, really, in that it talks about the Xs battery being capable of 30 more minutes of usage than last year’s iPhone X, while the Xs Max should give an additional 90 minutes; it would have been simpler if Apple just told us the size of the battery.

Stereo speakers and wireless charging are still there, along with improved water resistance with an IP68 rating, meaning the s phones are water-resistant up to a depth of two meters for as long as up to 30 minutes.

The iPhone Xs starts at $999, while the iPhone Xs Max starts from $1,099, which is, of course, for the lowest configuration of 64GB of internal storage.

You can also go for the 256GB, or, better still, the 512GB version if you’re okay to pay the additional cost for a storage boost.

And, if price is what you’re concerned about, do not worry, because Apple is giving you a cheaper version in the form of the iPhone Xr, which starts at $750, and is still packing that A12 Bionic chip.

However, to be able to sell at this price point, Apple has made some hardware compromises, but that goes without saying.

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The Xr body is aluminum and glass, instead of the stainless steel and glass finish on the premium versions; and, it does allow wireless charging.

The Xr is being made available in a whole range of attractive colors, including black, white, coral, yellow, blue, and product red.

But the biggest cost-reduction compromise is the Xr’s display, which is a 6.1-inch LCD panel, instead of the Super Retina OLED on the s line.

Another noticeable difference is the bigger bezel around the Xr display, not quite the edge-to-edge experience offered on the s versions.

One more cost-controlling change is the inclusion of a single rear camera, which isn’t really that big an issue unless you’re really decided on having that telephoto lens.

That said, there is, seemingly, no compromise as far as performance goes, thanks to that A12 chip, which means you’re, actually, getting a powerful high-performance phone and also saving $250 for yourself, with a few compromises here and there, which don’t really matter much if you’re looking for performance with economy.

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From The Editors Technology

Apple Watch Series 4: First Look

Apple announced three new iPhones at its September 12 media event with the tagline “Gather round,” held at the Steve Jobs Theater in the Apple Park campus in Cupertino, California.

However, it was the Apple Watch Series 4 that proved to be the crown jewel of the annual Apple event.

The latest-gen Apple Watch is being made available in two size options, both of which are larger than the two sizes the previous-generation Apple Watch Series 3 came in.

While the 40-millimeter Apple Watch Series 4 is 32 percent larger than the earlier 38mm version, the 44-millimeter variant is 35 percent bigger than its 42mm predecessor.

Despite the larger displays, both the Apple Watch Series 4 models have managed to retain the same form factor as last year’s versions and are even a little thinner this time around.

Apple made that possible by shrinking the bezels on the new screens and curving them ever so gently towards the edges to give them a contemporary look and feel.

A bunch of new watch faces, including Fire, Water, and Vapor, complement the new displays quite well and there is a super-handy new default watch face, as well, chock-a-block with a ton of information, including an impressive eight complications – all of which should make for a fantastic user-experience, although it may take some getting used to.

One of the apparent physical changes, compared to the previous edition, is the addition of a tiny microphone hole between the digital crown and the side button, probably for the purpose of improved voice recognition by Siri.

It also includes a bigger speaker, about fifty percent louder than the earlier version; plus, the 4th-generation 64-bit Dual-Core S4 processor under the hood makes the device twice as fast in terms of performance speed.

On the side, the Apple Watch Series 4 continues to have the digital crown, which has evolved to, now, give you a little click with every turn.

Also, gone is the ugly red dot that covered almost the entire face of the digital crown, to be replaced by the more subtle outline of a red circle.

However, the biggest new feature that promises to take the Apple Watch Series 4 well ahead of the competition comes in the form of the device’s heart-rate monitoring.

The twin electrodes on the back of the watch come in contact with the wearer’s skin, giving the watch some ground-breaking attributes, like the Electrocardiogram (ECG) capability, for example.

The Apple Watch Series 4 will be the first ever over-the-counter ECG-capable device when it’s shipped out later this month, and the fact that it has been approved by the United States Food and Drug Administration (FDA) and the American Heart Association means that it can be relied on for accurate readings.

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All you need to do is press and hold the digital crown for about thirty seconds to activate this truly life-saving feature, which then stores the ECG readings, privately and securely, on the Apple Health application.

The heart-rate tracking on the Apple Watch Series 4 has also been given a bunch of upgrades, allowing the watch to continuously track you throughout the day.

It effectively detects irregular heart rate and alerts you to a potentially serious Atrial Fibrillation or other heart condition, thereby allowing you to take timely measures.

The new Apple Watch is now capable of detecting a slip, trip, or a fall, automatically giving you the option of dialing 911 with a single tap, should the situation so demand.

Also, the device will automatically send an SOS message to your loved ones if it does not detect any movement sixty seconds after the fall.

The battery life remains the same, giving up to 18 hours on a full charge.

The cheapest GPS model of the Apple Watch Series 4 starts at $399, while the Cellular version will start from $499.

The good thing is that your collection of bands from the older version will continue to work on the Series 4 and, as was expected, Apple has gone ahead and slashed the price of the Series 3 by $50.

While the Apple Watch Series 4 may seem a bit pricey, it has some game-changing features that make the device well worth it, especially its ability to monitor your heart health in an unprecedented way.

The Series 4 will ship with Apple’s latest smartwatch software – watchOS 5 – which the company will officially release on Monday (September 17) as a free update for other Apple Watches, along with the iOS 12 for iPhone, iPad, and iPod Touch.

watchOS 5

watchOS 5 is Apple’s next-generation software for its smartwatches, which the tech giant unveiled at the Worldwide Developers Conference (WWDC) 2018 in June.

The much-improved software, boasting scores of new features, is being made available as a free update.

Apple, however, withdrew the beta version of the update it launched for developers immediately after the June 4 keynote at the WWDC, reportedly, because it bricked some Apple Watch devices.

For those who may not know, a device is said to be bricked when its software has got corrupted beyond repair.

So, let’s just go right ahead and check out all the new features and upgrades that we can expect on this latest version of the Apple Watch software.

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ACTIVITY APP

Activity app competitions

The most exciting update to the Activity App is the inclusion of Competitions, a feature that makes fitness more competitive and, hence, more effective.

It will allow you to challenge your friends to “Close the Rings” over a period lasting seven days, throughout which you’ll receive notifications, informing you about your competition’s progress and motivating you to keep at it.
Activity app’s new Awards tab

Whoever manages to accumulate the most points and closes the maximum number of rings in the Activity App, over the seven-day course of the competition, will be declared the winner and awarded a special medal in the new Awards tab of the Activity App.

Start workout/end workout reminder

Another handy feature in the Activity App is the ‘start workout” and “end workout” notifications, especially for the absentminded types, who are likely to forget to start, or even stop, their workouts on their Apple Watch device.

WORKOUTS APP

Addition of 2 new workouts – Hiking and Yoga

The workouts app of the watchOS 5 now has two new exercises, Hiking and Yoga, added to it, taking the total number of workouts in the app to fourteen.

In both the workouts, the app will monitor the number of calories you burn during your exercise minutes.

Automatic workout detection

One of the biggest upgrades to the workouts app is the automatic workout detection feature, which Apple claims is designed for the “most popular workouts on Apple Watch,” including running, walking, rowing, swimming, and elliptical.

Based on your heart rate and movement, the automatic workout detection feature can sense when you are working out and sends you a notification suggesting the correct workout for you.

Many Apple Watch users forget to stop the workout on their Apple Watch after they have completed their regimen; here again, the feature senses the slowing down of your motion and your heart rate and prompts you to end the exercise.

Automatic workout detection also gives you credit for completed workouts.
Rolling miles (splits of preceding miles)

The Rolling miles feature is another brand new metric on the watchOS 5 Workouts App, which keeps track of your pace for your previous mile, as well as your average and current pace.

Pace alerts

The Workout App also boasts a new pace alert for outdoor running that alerts you when you’re ahead or lagging in your pace – a feature that should go down well with outdoor runners.

Cadence

Cadence tracks the number of steps you’ve taken in a minute (steps per minute, or SPM) as you run or walk, both indoors as well as outdoors.

WALKIE –TALKIE

The new Walkie-Talkie feature of the watchOS 5 allows you to add friends, who are also Apple Watch users, to the app.

Once set up, you can communicate with them over Wi-Fi or LTE through voice messages.

While the walkie-talkie is a new inclusion in the upcoming upgrade, it is not a new idea, though, as Apple was supposed to include this feature in the original Apple Watch, all the way back in 2014.

PODCASTS APP

The Podcasts App is making its debut on the watchOS 5 and it’s a complete no-brainer, as it allows you to stream podcasts directly to your wrist with the help of Siri, and even set it up to automatically sync your favorite podcasts with the app.

Also, a new feature will allow developers to sync music, audiobooks and meditation sessions to the Apple Watch so you can enjoy these third-party offerings offline.

SIRI UPDATES

The watchOS 5 brings some improvements to the Siri Apple Watch face, as it will now feature sports scores, maps and heart rate data.

With the help of machine learning, the new Siri watch face will now be able to show you the right cards, based on time, location, and day of the week.

watchOS 5 will also allow you to add third-party Siri cards to the Apple Watch.

Here are some of the other mention-worthy features of the watchOS 5

CONTROL CENTER & NOTIFICATION CENTER

  • Access Notification Center from inside apps
  • Grouped notifications
  • Instant manage notifications
  • Access Control Center from inside apps
  • Rearrange Control Center toggles
  • Airplane mode toggle colors
  • Connect directly to a Wi-Fi network

WORLD CLOCK APP

  • Different location list color scheme
  • Add and remove cities
  • Sunrise and sunset text replace glyphs

MAIL APP

  • New “checking for mail” text on pull to refresh
  • New “last updated” text at top of inbox
  • View web content previously not viewable on watch
  • New Send and cancel buttons when composing new email
  • New redesigned buttons when filling in Mail fields

watchOS 5 COMPATIBILITY

The only apparent downside to the watchOS 5 upgrade is its incompatibility with all generations of Apple Watch devices; it is available only for Apple Watch Series 1 and upwards, which means the new Apple Watch Series 4 will ship with the new OS on board.

Plus, you need to have an iPhone 5S, or a later model, with nothing less than iOS 12 onboard, to be able to download the free upgrade.

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From The Editors Technology

Leaked iPhone and Apple Watch Series 4 Images Generate Huge Interest

Never before, at least not in recent memory, have we seen Apple leaks as huge as the ones we’re currently being treated to.

The credit for that goes to 9to5Mac team, that actually happened to be watching some kind of test stream, or something similar, related to the upcoming Apple keynote event, when they came across leaked images for the yet to be announced iPhone XS and iPhone XS Plus, as well as the Apple Watch Series 4.

Apple Watch Series 4 Leak

Rumors about the expected release of three new iPhones (6.5- and 5.8- inch OLEDs and a 6.1-inch LCD), based on last year’s iPhone X, have been doing the rounds since early this year, with a Bloomberg report published as recently as last week.

Probably, that’s the reason why the leaked image of the 6.5- and 5.8-inch high-end versions didn’t generate as much excitement as the image of the all-new Apple Watch Series 4 did – a massive leak, indeed.

Thanks to 9to5Mac, we were able to get our first look of the Apple Watch Series 4 and, honestly, there’s a plethora of information we can draw from the image.

Before that, the fact that so much could become public about Apple products that are due for an official launch in less than two weeks is still taking some time to sink in, to be honest.

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Here are some likely explanations but, again, they are purely subjective.

  • The leak was a genuine mistake on the part of an employee or a group of employees.
  • It was intentional and done maliciously to harm the interests of the company, probably by a disgruntled employee or a group of them.
  • If it turns out to be the result of a technical glitch, only an internal probe would reveal whether it could or could not be avoided.
  • And last, of course not the least, it could be an Apple-initiated move – a business strategy, if you like – to spike public curiosity and interest level for the upcoming event – a kind of reverse-psychology – if you will.

If that’s really what it is, then, it has to be said, it seems to be working just the way the company, probably, intended it to – just a thought.

Don’t forget that the image can’t be attributed to a fake, a recreation, or something similar because 9to5Mac is pretty clear it came directly from the Apple HQ.

Okay, so here’s what can be pulled from the image:

To start with, the design appears to be pretty impressive, what with a huge screen that stretches edge to edge, with the circular design on the rectangular watch face brilliantly done – “offering the best of both worlds,” as Ben Lovejoy correctly notes in his Aug 31 article published on the 9to5Mac website.

One of the apparent physical changes, compared to the previous edition of the watch, is the addition of a tiny microphone hole between the digital crown and the side button, probably for the purpose of improved voice recognition by Siri.

Also, gone is the ugly red dot that covered almost the entire face of the digital crown, to be replaced by the more subtle outline of a red circle.

The gorgeous screen is chock-a-block with a ton of information, including an impressive eight complications, all of which should make for a fantastic user-experience, although it may take some getting used to.

The letters UVI on the bottom left corner of the watch face can’t possibly stand for anything but Ultra Violet Index, which is nothing but a reading of the amount of UV rays indicated by a color meter on the index scale.

iPhone XS and iPhone XS Plus Leaks

Earlier this year, citing anonymous sources “familiar” with the developments, Bloomberg had reported that Apple was getting ready to add “a trio of new smartphones” to its iPhone line-up, sometime later this year.

In a subsequent report released on August 23, Bloomberg again cited sources privy to the matter, saying that the Cupertino-based company was planning to introduce three new phones that will retain “the edge-to-edge screen design of last year’s flagship.”

“The devices will boast a wider range of prices, features and sizes to increase their appeal, said the people, who asked not to be identified discussing unannounced products,” according to Bloomberg.

Based on the earlier Bloomberg revelation as well as its latest report, Apple’s most talked-about release is a ‘biggest ever’ iPhone, boasting a 6.5-inch display, in addition to an iPhone X-sized upgraded version, as well as a cheaper model along the lines of the iPhone X design.

The big boy among the three, internally codenamed D33, will reportedly incorporate a 6.5-inch screen on a body the size of the iPhone 8 Plus, made possible by the edge-to-edge design technology used on the iPhone X.

“According to people familiar with the matter,” other features the 6.5-inch version is expected to include are:

  • Face ID scanner to unlock the device and enable payments
  • It will incorporate a next-generation A12 processor
  • A 1242 x 2688-pixel screen resolution
  • An OLED display like the one on the iPhone X

The upgraded version of the current iPhone X – internally dubbed the D32 – will also have an A12 processor with the possibility of a gold color option for both the D32 and the D33 high-end phones, keeping in mind the Asian market where demand for the gold option is especially high.

Currently, the iPhone X is available in just two colors, the silver gray and the space gray.

While the 9to5Mac-accessed leaks have as good as confirmed both 5.8-inch and 6.5-inch OLED versions of last year’s flagship, which will officially be called the iPhone XS and the iPhone XS Plus, respectively, nothing has been revealed about the 6.1-inch cheaper LCD version, yet.

Both the iPhone XS and the iPhone XS Plus can be seen in all their golden glory in the 9to5Mac-leaked picture below.

Leaked photos of the 5.8-inch iPhone XS and the 6.5-inch iPhone XS Plus (Photo: 9to5Mac)
Leaked photos of the 5.8-inch iPhone XS and the 6.5-inch iPhone XS Plus (Photo: 9to5Mac)

The cheaper 6.1-inch iPhone is rumored to be based on the iPhone X design, as aforementioned, but with a few necessary compromises to allow for a relatively lower price point.

So, what are the compromises being made on the cheaper model?

Well, Bloomberg says that it will have aluminum edges and a glass back similar to that on the iPhone 8, instead of the more expensive stainless steel used on the iPhone X.

It will also include an LCD screen, again similar to the iPhone 8 screen technology, instead of OLED.

KGI Securities analyst Ming Chi-Kuo said in a January report that the cheaper model will have a 6.1-inch display and will do away with the 3D Touch feature available on all iPhones since the iPhone 6S.

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From The Editors Technology

Apple to Add Three New Devices to iPhone Line-up, Including a 6.5-Inch Variant

Earlier this year, citing anonymous sources “familiar” with the developments, Bloomberg had reported that Apple was getting ready to add “a trio of new smartphones” to its iPhone line-up, sometime later this year.

In a new report released Monday (August 23), Bloomberg again cites sources privy to the matter, saying that the Cupertino-based company plans to introduce three new phones that will retain “the edge-to-edge screen design of last year’s flagship.”

“The devices will boast a wider range of prices, features and sizes to increase their appeal, said the people, who asked not to be identified discussing unannounced products,” said the report.

Based on the earlier Bloomberg revelation as well as its latest report, Apple’s most talked-about release will be a ‘biggest ever’ iPhone, boasting a 6.5-inch display, in addition to an iPhone X-sized upgraded version, as well as a cheaper model along the lines of the iPhone X design.

If the publication’s reports are to be believed, Apple is in the process of running production tests with suppliers in regard to the three expected iPhone additions to its already impressive array.

“Hon Hai Precision Industry Co. will assemble the two high-end OLED iPhones, while the LCD phone will be split primarily between Hon Hai and Pegatron Corp.,” the unnamed sources told Bloomberg.

According to one of the publication’s sources, “Hon Hai began assembling the OLED devices in late July and only started on the LCD phones this month, partly due to minor challenges with the LCD panels.”

Meanwhile, “Taiwan Semiconductor Manufacturing Co. will remain sole supplier of the main processor for the new iPhones, while primary iPhone camera lens supplier Largan Precision Co. is expected to see sales rise with the launch of new Apple phones,” says Bloomberg.

However, Bloomberg’s anonymous sources have said that there’s always the chance of a change in plans.

While there have been other reports and rumors concerning the three possible additions to the iPhone family in 2018, none were as comprehensive about the specification and improvement details of the three phones as the Bloomberg reports.

The big boy among the three, codenamed D33, will reportedly incorporate a 6.5-inch screen on a body the size of the iPhone 8 Plus, made possible by the edge-to-edge design technology used on the iPhone X.

“According to people familiar with the matter,” other features the 6.5-inch version is expected to include will be:

  • Face ID scanner to unlock the device and enable payments
  • It will incorporate a next-generation A12 processor
  • A 1242 x 2688-pixel screen resolution
  • An OLED display like the one on the iPhone X

Also, the upgraded version of the current iPhone X – internally being called the D32 – will also have the A12 processor with the possibility of a gold color option for both the D32 and the D33 high-end phones, keeping in mind the Asian market where demand for the gold option is especially high.

Currently, the iPhone X is available in just two colors, the silver gray and the space gray.

There’s also the likelihood that the D33 will be offered with a dual-SIM option in selected regions where multiple carrier plans are available, allowing customers the flexibility to use two simultaneous plans “without having to swap out cards,” said Bloomberg’s February report on the subject.

However, Apple has yet to take a final call on the dual-SIM feature and may well decide to wait it out until the E-SIM technology becomes commonplace on smartphones.

When it does happen, the technology will allow users to access multiple networks without the requirement of a removable SIM.

While the company does have the technology on its iPad and Apple Watch, opposition by some carriers as far as incorporating the technology on iPhones is concerned, has been holding the company back.

Both the high-end phones are due to get an upgraded operating system, which has been codenamed “Peace” and is likely to be called iOS 12.

Also, the phones will, reportedly, include “upgraded augmented reality capabilities deeper integration of the Siri digital assistant, digital health monitoring and the ability to use Animojis in FaceTime.”

The latest report, however, does not talk about those inclusions.

The third and the cheaper iPhone will be based on the iPhone X design, as aforementioned, but with a few compromises, understandably, in order to allow the company to sell it at a relatively lower price.

So, what are the compromises being made on the cheaper model?

Well, Bloomberg says that it will have aluminum edges and a glass back similar to that on the iPhone 8, instead of the more expensive stainless steel used on the iPhone X.

It will also include an LCD screen, again similar to the iPhone 8 screen technology, instead of OLED.

KGI Securities analyst Ming Chi-Kuo said in a January report that the cheaper model will have a 6.1-inch display and will do away with the 3D Touch feature available on all iPhones since the iPhone 6S.

Calling the D33 a “big deal,” Loup Ventures co-founder Gene Munster said:
“When you have a measurable upgrade in screen size, people go to update their phone in droves. We saw that with the iPhone 6, and we think this is setting up to be a similar step up in growth.”

He also said that “the market that will see the biggest jump in sales is likely Asia,” because of “the many single-device consumers” who prefer “big phones.”

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From The Editors Technology

Apple’s New MacBook Pro 2018 – Overview

Fresh out of nowhere, Apple has unveiled its 2018 MacBook Pro line, available in 13- and 15-inch versions that are, basically, upgraded versions of last year’s MacBook Pro models.

Many of us were expecting Apple to announce this refresh at the 2018 Worldwide Developers Conference (WWDC) last month, but, apparently, the tech giant wasn’t ready at the time.

By the way, this is just an upgrade for the Touch Bar versions of the 13- and 15-inch MacBook Pro models, which is kind of disappointing for fans of MacBook Pro models with just the Escape key and not the Touch Bar, as Apple chose not to refresh those.

From a design perspective, the new MacBook Pro will be no different from its predecessor, as it’s still going to have 4 Thunderbolt USB-C ports; it will retain that same slim build, with the same bezels around the screen; and it’s still going to have the Touch Bar.

Except for some changes to the screen technology, most of the changes to this year’s MacBook Pro are happening on the inside.

Both the 13-inch and the 15-inch versions are getting what Apple calls the T2 chip, which is, actually, an A10 processor baked right into the MacBook Pro.

The first version of the MacBook Pro had the T1 chip, which was, basically, an Apple Watch processor, running the Touch Bar and the Touch ID fingerprint reader for secure login.

The Apple T2 chip is a second-generation custom Mac silicon designed by Apple to make MacBook Pro even more secure.

Let’s make it clear that the T2 chip is not going to be used here for handling any sort of processing load or anything similar.

The T2’s basic purpose is to consolidate many discrete controllers, including the system management controller, audio controller, and SSD controller, into one, and will also ensure secure booting.

This will go a long way in making your logins more secure; it will prevent your webcam from getting hacked, and protect you from similar kinds of threats; plus, the T2 also brings Apple’s voice-controlled “Hey Siri” technology to the Mac for the first time.

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Both the 13- and 15-inch models are getting an upgraded keyboard, which Apple is calling the third-generation Butterfly keyboard.

What the revised Butterfly keyboard is, basically, going to do is ensure a quieter typing experience for users, as there had been multiple complaints about the noisy keys on the 2016 and 2017 MacBook Pro keyboards.

Both the models are finally getting the long-awaited true-tone display, which automatically changes the lighting on the screen, based on the illumination of the surrounding environment.

The biggest change to these two MacBook Pros is the processor boost inside of them, with the 13-inch version getting a four-core processor for the very first time, and it’s going to be a standard on all the 13-inchers.

The starting price of $1,799 for the 13-inch MacBook Pro will get you a configuration that includes 8GB of RAM and 256GB SSD storage, with a 2.3GHz quad-core 8th-generation Intel Core i5 processor.

This version can be upgraded all the way up to a 2.7GHz quad-core 8th-generation Intel Core i7 processor, with 16GB of RAM and 2TB of SSD storage, which will cost you $3,699.

However, if you’re looking for a discrete graphics card in your MacBook Pro, you are going to have to opt for the 15-inch version, as the 13-incher, unfortunately, doesn’t have it.

What it does have, in fact, is an Intel Iris Plus integrated graphics 655 with 128MB of eDRAM, while the 15-inch MacBook Pro is coming with the powerful Radeon Pro discrete graphics with 4GB of video memory, in each of the configuration it’s being offered in.

If Apple’s claims are anything to go by, the 13-inch MacBook Pro this year will be twice as fast as last year’s 13-incher, while the larger new MacBook Pro is going to be 70 percent faster than its predecessor.

Apple has increased the battery on the 15-inch model by 10 watt-hours in order to accommodate the load of a more power-hungry 32GB RAM option.

The 15-inch version of the new MacBook Pro starts at $2,399 for a configuration that includes a 2.2GHz 6-core 8th-gen Intel Core i7 processor with Turbo boost up to 4.1GHz

The upgrade options end at a top configuration option costing $6,699, which includes a 2.9GHz 6-core 8th-gen Intel Core i9 processor with Turbo boost up to 4.1GHz, 32GB of RAM and 4TB SSD storage.

Now, that’s a lot of money to shell out for a laptop, but most of that cost is going toward that massive solid state drive, which, for most users, is pretty much a case of overkill.

The price for a decent configuration, without the giant 4TB SSD, should fall somewhere in the vicinity of $3,000.

Now, whether you should go for the 13-inch version or the larger one depends on factors like your budget, the kind of features you’re looking to have, and how important portability is for you.

13-Inch MacBook Pro – Main Features

  • Quad-core Intel Core i5 and i7 processors up to 2.7 GHz with Turbo Boost up to 4.5 GHz and double the eDRAM
  • Intel Iris Plus integrated graphics 655 with 128MB of eDRAM
  • Touch Bar and Touch ID
  • Up to 2TB of SSD storage2
  • Apple T2 Chip
  • True Tone display technology

15-Inch MacBook Pro – Main Features

  • 6-core Intel Core i7 and Core i9 processors up to 2.9 GHz with Turbo Boost up to 4.8 GHz
  • Up to 32GB of DDR4 memory
  • Powerful Radeon Pro discrete graphics with 4GB of video memory in every configuration
  • Touch Bar and Touch ID
  • Up to 4TB of SSD storage2
  • Apple T2 Chip
  • True Tone display technology
Categories
From The Editors Technology

ADcase Has Springy Pop-Out Legs to Protect Your iPhone from Accidental Drops

There are many smartphone cases out there on the market today, but can they really shield your expensive handset from impact damage during accidental drops and falls?

Well, the genuinely protective ones tend to add considerable bulk and weight to your phone, not to mention the aesthetic compromise you have to make for protection that is, perhaps, not total.

The sleek and elegant ones that are visually pleasing are even worse, offering much too little in the way of protecting your phone if you happen to drop it.

All of that will, apparently, change with the Active Damping Case, designed to automatically pop out eight hook-like springy legs, or bumpers if you like, to cushion the impact when a free falling phone hits the ground.

The brainchild of Philip Franzel, a student from Aalen University in Germany, the ADcase has built-in sensors that can automatically detect when your device is in a free fall and immediately deploy the bi-directional bouncy bumpers from all four corners of the case before it can, actually, hit the ground.

A possible downside to the ADcase could be more frequent drops, as the user is likely to get, somewhat, careless with that kind of protection.

Here’s a video that shows how the phone bounces around harmlessly after a drop, and how the user can pick it up as it comes to a rest, and fold the bumpers/legs back into the ADcase to get it ready for the next drop.

Franzel, who likes to call his prototype an airbag for smartphones, won the top honor from the German Society for Mechatronics for his, potentially, game-changing invention.

While the case appears to offer near perfect protection when it comes to saving your phone from damage when dropped on a flat surface, no footage has been made available to indicate that the outcome would be as great if you, by chance, drop your phone on a jagged or an uneven surface.

What Franzel’s prototype clearly demonstrates is that no part of your phone’s chassis or screen can come in contact with an even surface, provided the bumpers deploy correctly, and in time.

As mentioned earlier, there are four pairs of these retractable legs – one for each corner – with each pair popping-out in opposite directions to give protection to, both, the front and rear of your phone.

Nothing has been said, however, about the kind of measures put in place to prevent the bumpers from popping out accidentally, in the pocket, in the hand, or elsewhere.

The ADcase prototype is a mere 4.9mm in thickness and uses a battery for the integrated sensors to detect when your phone is in a free fall.

Franzel has patented the technology and is preparing to launch a Kickstarter campaign, as early as July this year, and we should soon see the commercial version of ADcase in the not too distant future, hopefully.

As of now, there is no information on pricing, as well.

According to the ADcase website, the bouncing case will initially be offered for the following iPhone models, including iPhone 6, 6 Plus, 6s, and 6s Plus; iPhone 7 and 7 Plus; iPhone 8 and 8 Plus; and, of course, the iPhone X.

While Franzel’s work is commendable in all respects, and while he is definitely deserving of the honor bestowed on him by German Mechatronics, his invention cannot be called one of its kind in an absolute sense of the phrase.

Back in 2015, Apple patented a design for a system that was capable of protecting iPhone screens with the help of motorized retractable tabs that would deploy when the phone’s onboard sensors detected a free fall.

The patent, which Apple applied for under the title “Active screen protection for electronic devices,” stated that the iPhone’s built-in accelerometer and gyroscope had the potential to sense when the phone was falling.

The basic premise of Apple’s concept was to attach an iPhone or a similar device with a set of retractable tabs that could deploy outward, above the device screen, thereby leaving a gap between the screen and the surface the phone fell on.

The movable tabs were to be powered by actuators, or motors, attached to a mechanism not different from a rack and pinion drive, reported AppleInsider, at the time.

“Each motor is operably connected to a pinion that in turn meshes with one or more screen protectors, translating rotational motion into linear motion. Alternatively, an actuator might directly interface with a given tab,” the news and rumor website for Apple products and services wrote.

Drop sensing is a, rather, complex system that can, potentially, involve a variety of physical components, including positioning sensors like accelerometers and gyroscopes; altitude sensors for environmental detection; as well as cameras that, together with specialized motion capture software, are quite capable of detecting fast-approaching objects, like the ground rushing up to meet a falling device, for example.

By emitting and capturing reflections of ultrasonic pulses, even audio components can be deployed to gauge height, speed and other metrics of a falling device.

While Apple has shown considerable interest in dynamic fall-protecting systems for its portable devices, over the years, it has never incorporated any patented technology involving complex mechanical solutions into its devices.

Instead, the company has concentrated its focus on less glamorous solutions, though just as high-tech, by incorporating material improvements to its devices to give it more protection from accidental damage.

To cite an example, the latest iPhones, 6s and upwards, are equipped with specialized Corning glass that is scratch- and break-resistant.

However, now that ADcase is making waves in the world of smartphone cases, Apple may take a relook at things as they stand and, for all we know, the Cupertino-based company may come up with an answer to Franzel’s creation.

However, until that happens, we can rest assured in the fact that we do have a near-perfect solution for falling phones to look forward to.