HMD Global (HMD) has acquired the exclusive global rights from Microsoft to market the Nokia brand for a minimum of ten years.
Microsoft had taken over the Nokia mobile phones division in 2013 for US$7.2 billion but dropped the Nokia brand name in 2014 and started marketing the phone under the Microsoft banner.
However, Microsoft’s attempt turned out to be a wrong decision – a failure, in fact, according to its own admission, which resulted in the downsizing of its mobile division.
An estimated 7,800 employees lost their jobs worldwide and losses incurred by Microsoft were around $7.6 billion – or maybe even more, according to some estimates.
As fate would have it, Nokia’s legacy will stay on with the recent confirmation by Nokia that a licensing agreement has been finalized with HMD Global.
Further confirmation of the deal was provided by HMD, itself, with the announcement that it will begin its Nokia operations under an exclusive global brand licensing for a minimum of ten years.
Interim president of Nokia Technologies, Brad Rodrigues said in a statement, “We’ve been overwhelmed by the enthusiasm shown around the world for the return of the Nokia brand to smartphones. The HMD Global team has the ambition, talent, and resources to bring a new generation of Nokia branded phones to market, and we wish them every success. I’m sure our millions of Nokia fans will be excited to see their new products.” which is not far from the truth as Nokia die-hards are indeed excited about the new Nokia 6 smartphone. It has brought about a sense of nostalgia as Nokia was once the leaders in the mobile phone industry.
On Sunday, HMD Global made public the new Nokia 6 smartphone for the Chinese market, apparently, a litmus test for the Nokia 6 before it goes global.
According to their release the phone will be sold online in China through JD.com, an e-commerce biggie in China headquartered in Beijing.
Now that we have covered the business aspect and deals surrounding the Nokia comeback, let’s talk about the smartphone itself and what it has on offer for its eagerly waiting customers.
The Nokia 6 Smartphone:
Manufactured By – Foxconn, a Taiwanese contract manufacturing company
• Operating System (OS) – Newest version of Google’s mobile operating system, the Android Nougat
• Display – 5.5-inch full High Definition (HD) screen, 1920X 1080 pixels.
• Aesthetics – Metallic sides with rounded corners
* Fingerprint Scanner – Rectangular fingerprint scanner with rounded edges on the front side of the phone
• Processor – Powered by a Qualcomm Snapdragon 430 processor
• Back Camera – 16-megapixel phase detection autofocus camera.
• Front/Selfie Camera – 8-megapixel selfie camera on the front.
• Other Features – 4 GB RAM, 64 GB internal storage, dual amplifiers.
• Price – 1,699 CNY or approximately US$ 250
A failure under Microsoft, Nokia is looking forward to gaining back its lost glory under HMD Global.