From The Editors Technology

Consumer Reports Does Not Endorse the New MacBook Pro 2016

Apple’s MacBook Pro 2016, for the first time ever in its history, has not received ‘purchase recommendation’ by Consumer Reports after a series of tests conducted on the Pro showed inconsistencies in its battery life.

The tests revealed that the battery life “varied dramatically” over a series of tests run on it.

According to Consumer Reports, the maximum margin of battery-life variation should be less than five percent from test to test.

However, in the case of the MacBook Pro 2016, the tests showed ‘disparate’ fluctuations as a result of which the average battery life could not be determined, something that most consumers would like to know before purchasing the product.

What exactly is Consumer Reports?

Consumer Reports is an American Magazine that has been in publication since 1936 by Consumers Union, a non-profit organization that recommends policy decisions with regards to telecommunication, mass media, health care, vehicle safety, product safety, food safety, housing etc.

Ever since the Consumers Union was founded it has continued the publication of the magazine until 2012, when they decided to create a spinoff company and called it Consumer Reports to continue its legacy of product research, testing and reporting through their monthly publication of the Consumer Reports magazine and through its website, as well.

This move enabled the Consumers Union to wholly concentrate on advocacy of policy issues. Their mission is to encourage constructive policies in the interest of consumers.

Coming back to the negative report the MacBook Pro 2016 received in the Consumer Reports magazine, and on their website, was the result of a low battery score which was the only factor for the non-recommendation – “Consumer Reports finds that all three MacBook Pro laptops fail to meet our standards for recommended models,” reads the report.

“Complaints about MacBook Pro batteries have been popping up online since the laptops first went on sale in November,” the report states. “Apple says that these computers should operate for up to 10 hours between charges, but some consumers in Apple’s support forums reported that they were only able to use their laptops for three to four hours before the battery ran down.”

Apple, so far at least, has refrained from commenting on the Consumer Reports’ results, simply stating that customers with issues with their new MacBook Pro should contact AppleCare for a resolution.

This is what Apple’s exact statement was: “Any customer who has a question about their Mac or its operation should contact AppleCare.”

Without getting into the monotonous detailed statistical readings of the tests on the batteries, one may feel that Apple’s reputation has been tarnished to a little extent.

However, one is also forced to believe that the record and reputation that back Apple products will remain intact, and the issue facing Apple now, will not be much of a problem for the technological giant to find a fix for.

There is a reputation to maintain, a legacy of the late Steve Jobs to upkeep, and under Tim Cook, the company has continued to thrive although he has a different approach as the CEO of Apple when compared to Steve Jobs.

As far as his own impression of Jobs is concerned, “To me, Steve’s not replaceable — by anyone,” Cook had told Jena McGregor of The Washington Post back in August 2016.

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